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Interactive Multi-Channel Marketing from the Podium
One of the more interesting demos held at ExactTarget Connections, yesterday, was the real-time interactive demonstration done by Scott Dorsey, CEO, during the opening speech. Scott asked everyone to...
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Create a Simple Twitter Campaign with IFTTT
This morning we posted about Twitter and some of the great advice they’re providing businesses. One of the key pieces of advice was to utilize a series of tweets to grow interest and promote a contest...
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The 4 Advantages of Micro-Influencers
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro...
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What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial...
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and...
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying...
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Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization...
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How to Optimize Prestashop for Increased SEO and Conversions
Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an...
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Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know
It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year...
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Is Droplr the Best File Sharing Tool Available?
Box, Dropbox, Google Drive… with so many clients all utilizing different platforms, my client folders are a disaster. Once a week or so, I migrate all my client data to a neat and organized network...
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How to Develop a Great Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day,...
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Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the...
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10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make...
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Where To Host, Syndicate and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
According to a recent survey by InsideView of sales and marketing leaders, 53% of companies do not regularly assess their target market, and 25% have sales and marketing departments that don’t...
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Statistics on How Travelers Utilize Social Media Before, During, and After a...
Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So,...
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Join Me at Concept ONE | Sept 20 | Sioux Falls, SD
The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but...
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CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation...
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2018: How Companies and Consumers Are Using Social Media
TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company...
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What’s the Ideal Text Messaging Frequency?
There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle...
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Bannerflow: Design, Scale, and Publish Campaigns
As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline...
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